Audience Development Specialists
Introducing your audience...
Audience Development...Arts Marketing...Public Relations
Quality services for developing a quality audience!
Audience Development Specialists offers a variety of audience development consultant
services to help artists and cultural arts organizations develop a quality audience. These days, and especially in this economy, building an audience needs to be more than simply marketing.
What is Audience Development? Audience Development, in a nutshell, is all about relationship building to achieve the "power of people" to support your art form.
Who needs Audience Development? Any artist or arts organization that needs an audience, fan base, volunteer, patron and donor/sponsor support needs audience development.
Is Audience Development expensive? You can get started with only the cost of one marketing advertisement! We create plans that fit your budget.
How does Audience Development work? We find out what your goals and budget are and then we format a plan containing various audience relations programs to build your audience. Of course we keep your audience in mind at all times!
If you want a quality audience, let us teach you how to:
BROADEN - Identify your current audience and reach out to a similar market
DIVERSIFY - Qualify other target markets that would enjoy your art and/or performances
DEEPEN - Get to know your audience, provide a higher experience for them and get them more involved with your art form and/or organization
"Audience Development is the building of relationships with your existing and potential audiences, through the use of specific audience relations programs, in order for them to become more involved with your organization and/or art form. Audience development uses the 4 C’s: Community, Connections, Collaborations, and Caring."
- Shoshana Fanizza
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