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Frequently Asked Questions

Why Audience Development Specialists?

We specialize in audience development & the arts. With our 3-Step Method, we know how to help you discover who you are so we can find you the exact, best audiences for you. Plus, we are creative idea people that can come up with meaningful/memorable concepts and programs specifically for you!

What is a “quality” audience?

A quality audience consists of people who are the right fit for your art and who will become loyal and supportive to you and your art.  Selling more tickets, growing your subscriber and membership bases, building relationships with donors and sponsors, increasing monetary and volunteer support are all indications of a quality audience.

What is Audience Development?

Audience Development, in a nutshell, is all about relationship building to achieve the “power of people” to support your art form.

Who needs Audience Development?

Any artist or arts organization that needs an audience, fan base, volunteer, patron and donor/sponsor support needs audience development.

Is Audience Development expensive?

You can get started with only the cost of one marketing advertisement! We create plans that fit your budget.

How does Audience Development work?

We find out what your goals and budget are and then we format a plan containing various audience relations programs to build your audience. Of course we keep your audience in mind at all times!

Do you want a quality audience?

If you want a quality audience, let us teach you how to:

  • BROADEN — Identify your current audiences and reach out to similar people
  • DIVERSIFY — Qualify other potential audiences that would enjoy your art and/or performances
  • DEEPEN — Get to know your audiences, provide a higher experience for them and get them more involved with your art form and/or organization

ADS Founder — Shoshana Fanizza

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Testimonials

Colleen Tucker

“As an individual fine artist, the Audience Development workshop helped me take a hard look at how to reach people and how to keep them engaged. Performing artists have a built in "paying audience" which may be obvious but for me I have to generate my patrons one at a time. Finding a way to interest people in my art is a full time job; I found helpful tools that I had not considered during the workshop.” —Colleen Tucker, Pastel artist

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The How of Audience Development for the Arts — ebook

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