I wanted to leave you this week with a quick thought – “Two way streets drive audience development!”

We are all busy in this world.  We all want people to care about what we are doing in life.  One of the best ways to create more care is to care more about what other people are doing and their situations.

I have framed this thought in many ways over the years, and in our crazy time of do-it-yourself everything, this concept is becoming extremely important for building relationships with the best people.

I’m starting to not want to waste my own time with people that only seem to care about themselves and what is going on in their own lives.  I rather work, partner, collaborate, be involved with people that will also care about other people.

Developing two way street relationships is really the way to drive audience development.  Putting the 4th C word into action, “Care,” creates a better community for all concerned.  We would have less worries in our world if we all acted from this space.

Care about them, and they will likely care about you too.

I’d like to end this post with a few links to exceptional projects that put a big emphasis on “Care!”

Schoola: Let’s Save Arts in Our Schools

Building community by building a work of art

Adaptive Arts Theater for Individuals with Autism

Art helps heal after Andy Lopez shooting

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder

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