The changing face of classical music for arts audience development

Posted by Shoshana

· Friday, January 11th, 2013

Inspired by the article, The changing face of opera, posted in the Oxford University Press’ blog by Meghann Wilhoite, I give you my first mini-podcast for 2013.

[soundcloud url=”http://api.soundcloud.com/tracks/74535641″ params=”” width=” 100%” height=”166″ iframe=”true” /]

Have a great weekend!

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza

Audience Development Specialists

https://www.buildmyaudience.com

“Never treat your audience as customers, always as partners.”
~James Stewart

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Categories : Audience Development, Management, Marketing

Tags : Arts, Audience Development, audience development discussion, Change, classical music, Management, Opera, orchestra, philharmonic, symphony

Comments

sfanizza says:

January 11, 2013 at 11:28 am

I apologize to my email subscribers. For some reason, embedding the podcast did not provide a link in the email version. I will adjust for future podcast posts. Thank you for understanding.
Developpez votre auditoire » Blog Archive » De bonnes idées en provenance du milieu de la musique classique says:

January 25, 2013 at 1:16 pm

[…] collègue Shoshana Fanizza partage son point de vue sur les approches que les orchestres et les compagnies d’opéras devraient mettre en place […]

Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)