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Teaming up with your local library is good audience development!

Posted by Shoshana 
· Saturday, January 31st, 2009 

Today I was pleasantly surprised to see an audience development news item from my own neck of the woods. Our public library has teamed up with various arts organizations to provide a format that is a win-win situation. The library offers quality, free performances for the community and the arts organizations and artists have a venue for a quality audience development opportunity. Check it out:

The monthly lunchtime classical concert series at the Boulder Public Library has been such a success the past two years, Boulder Arts Commission Program Director Donna Gartenmann wanted to bring a similar monthly theater program to the library.

This Thursday, the inaugural First Thursday Lunchtime Theater Series takes its bow.

http://www.dailycamera.com/news/2009/jan/30/boulder-public-library-theater-performance-series/

If you have not teamed up with your local library, maybe it’s time to do so!

Until next time, may your audiences be happy and loyal ones, and if they are not, feel free to contact me!

~Shoshana~

Shoshana Fanizza is the founder of Audience Development Specialists. Her mission is to introduce organizations to their existing and potential audiences and to help them to form more rewarding relationships.

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Comments

  1. Bob March says:
    March 12, 2009 at 10:57 pm

    We’ve begun looking for more sites for outreach performances, and I don’t know that anyone had thought of libraries yet. What a good idea! And especially for lunchtime concerts. Our main repertoire, Gilbert & Sullivan, adapts very well to condensation to half-hour “pocket” versions. Definitely something we’ll explore!

    • sfanizza says:
      March 23, 2009 at 7:20 pm

      Thank you, Bob, for your comment. I’m glad my blog post gave you a good idea!

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“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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