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“It’s Not For People Like Us”

Posted On March 12, 2015 By Shoshana

In my inbox, a Wallace Foundation study was delivered. Getting Past “It’s… 

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A teenager’s perspective on attending the arts

Posted On July 10, 2014 By Shoshana

I was having a conversation with my step-daughter, Anya, and I enjoyed hearing what she had to say.  She is a 16-year-old artist in her own right.  She plays guitar, likes to create art, and has been in many a school theater production.  She likes the arts! Hearing what she had to say about why her… 

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“People don’t come because they don’t care.”

Posted On September 5, 2013 By Shoshana

An article hit me in the face this morning.  Wham! Arts: Misreading the declining audience problem I needed it too.  Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on.  Here are a few quotes from this article: With the… 

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Are the youth wanting to be artists only?

Posted On July 31, 2013 By Shoshana

I normally do not post this much during the week, but I am thinking out loud this morning.  Please consider this post a draft of a more refined conversation in the future. In terms of the performing arts, I have been seeing a great many articles about how the youth are saving the arts.  Here… 

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‘SEE’ the power of music for arts audience development!

Posted On March 13, 2013 By Shoshana

We are leading up to the Classical Music Webinar on Friday! Today we have a guest post by Catherine Starek.  Catherine is a graduate student with the desire to promote the arts to younger audiences.  She came across a particular type of program, symphonic photochoreography, that is being used by some orchestras with great results. … 

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Audience development for orchestras…younger audiences

Posted On June 18, 2012 By Shoshana

[View the story “Audience development for orchestras…younger audiences” on Storify]

You want young? Start listening! Audience development for arts conferences…

Posted On June 15, 2012 By Shoshana

Due to funds, I am only able to go to one conference a year.  I hope this changes in the future.  I love being a part of conferences since the energy is contagious, and I am able to meet some fantastic people. If I were invited to speak at one of these conferences, I might… 

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Welcome Wednesday for audience development: How to get young people through the door

Posted On February 8, 2012 By Shoshana

Hello and welcome to our first Welcome Wednesday.  I am welcoming guest bloggers to bring other perspectives about audience development to you.  I came across this post via a twitter conversation.  Have you ever wondered how to reach out to a younger audience?  Of course you have, right?  Please welcome Melissa Hillman, Artistic Director of… 

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ADS Founder — Shoshana Fanizza

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Colleen Tucker

“As an individual fine artist, the Audience Development workshop helped me take a hard look at how to reach people and how to keep them engaged. Performing artists have a built in "paying audience" which may be obvious but for me I have to generate my patrons one at a time. Finding a way to interest people in my art is a full time job; I found helpful tools that I had not considered during the workshop.” —Colleen Tucker, Pastel artist

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