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Create a landing page for best audience building

Posted On February 2, 2015 By Shoshana

There have been many times where I have wanted to get more information about an event, and the link takes me to the main website. I then have to search for the event. Sometimes I find it right away. Sometimes I end up clicking on “upcoming” and then have to search in a list, click… 

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Herd mentality is not always good for audience building

Posted On January 14, 2015 By Shoshana

I had a conversation with a local colleague yesterday. One of the topics we talked about is the sameness in the arts that was happening and is happening. Let me explain. A while back, I conducted research on orchestra websites. I found that after looking at hundreds of sites, maybe 1 in 8 (or 1… 

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Your website and your audiences

Posted On September 19, 2013 By Shoshana

I just finished reading the article Three Ways the Role of Your Website Has Changed. Is Your Nonprofit Keeping Up? The major reason why websites may not work in your favor is when you build it to be all about what you want and need and not about your audiences’ wants and needs. One of… 

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Websites and arts audience development

Posted On September 7, 2012 By Shoshana

I have been a little MIA this week, but I did want to end the week with a quick post.  In the past, I have written about the process of branding properly as being the first step to audience development.  This branding process includes a website. A website can be a slightly bigger budget item,… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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