There have been many times where I have wanted to get more information about an event, and the link takes me to the main website. I then have to search for the event. Sometimes I find it right away. Sometimes I end up clicking on “upcoming” and then have to search in a list, click…
I had a conversation with a local colleague yesterday. One of the topics we talked about is the sameness in the arts that was happening and is happening. Let me explain. A while back, I conducted research on orchestra websites. I found that after looking at hundreds of sites, maybe 1 in 8 (or 1…
I just finished reading the article Three Ways the Role of Your Website Has Changed. Is Your Nonprofit Keeping Up? The major reason why websites may not work in your favor is when you build it to be all about what you want and need and not about your audiences’ wants and needs. One of…
I have been a little MIA this week, but I did want to end the week with a quick post. In the past, I have written about the process of branding properly as being the first step to audience development. This branding process includes a website. A website can be a slightly bigger budget item,…
ADS Founder — Shoshana Fanizza
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