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Time to get your branding fit for audience building!

Posted On January 12, 2018 By Shoshana

This morning as I consumed my breakfast, a commercial came on for Orangetheory Fitness. Being a marketing mind that is always evaluating, this commercial was branded in a way that was not meant for me. Here is the commercial: I found the images of “beautiful people” working out on a rat race of high tech… 

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ADS Founder — Shoshana Fanizza

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Portland Piano International

“Shoshana led our board in a terrific two-hour workshop on the value of Audience Development. The presentation was tremendously helpful to us in defining our audience and has been a major influence in how we relate to our patrons. I’m convinced that our evolving work in Audience Development will lead to stronger relationships with our patrons.” —Harold Gray, Artistic Director

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