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How to make “free” work now and use the “it” factor later

Posted On June 6, 2013 By Shoshana

There were two articles that have me thinking more this morning.  The first one, Hidden costs of free tickets by Deborah Stone. Giving away freebies may not be the best way to grow your audiences but how do you set the right discount? UK Arts economist Tim Baker told arts marketing professionals at the Australia… 

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