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Pay What You Decide programs may really pay off!

Posted On July 10, 2015 By Shoshana

Ooooo! I am excited to share this article with you!  Here’s what happened when we asked audiences to set their own ticket prices… ARC is a theatre company that only produces new work. They were having the challenge of building audiences since people were afraid to invest their time and money into seeing something that… 

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Audience development for the arts – #Auddev chat 3/23 – Professional/Amateur audience perceptions

Posted On March 26, 2012 By Shoshana

For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23.  We were having a discussion about professional/amateur audience perceptions.  Do audiences perceive the differences?  Are they willing to pay more for “professional?”  How do we define “professional” vs. “amateur” anyway?  Why are some amateur companies funded as… 

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ADS Founder — Shoshana Fanizza

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Charlotte LaSasso

“Boulder County Arts Alliance hired Shoshana to present a series of workshops. They were fabulous! Very well received and packed with useful and new information. The best part was I have been able to apply Shoshana's methods with very positive results. If increasing your audience is your goal, there's no question Shoshana will make it happen.” —Charlotte LaSasso, Executive Director of Boulder County Arts Alliance

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