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Pay What You Decide programs may really pay off!

Posted On July 10, 2015 By Shoshana

Ooooo! I am excited to share this article with you!  Here’s what happened when we asked audiences to set their own ticket prices… ARC is a theatre company that only produces new work. They were having the challenge of building audiences since people were afraid to invest their time and money into seeing something that… 

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Audience development for the arts – #Auddev chat 3/23 – Professional/Amateur audience perceptions

Posted On March 26, 2012 By Shoshana

For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23.  We were having a discussion about professional/amateur audience perceptions.  Do audiences perceive the differences?  Are they willing to pay more for “professional?”  How do we define “professional” vs. “amateur” anyway?  Why are some amateur companies funded as… 

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ADS Founder — Shoshana Fanizza

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Arizona Women’s Theatre Company (AZWTC)

“I loved the sessions and as I was taking them for my newly elected position, I felt I needed some close mentoring and strict goal setting..She absolutely did listen to our needs and tailored her sessions to fit our little situation. I have bragged about the sessions to other admins in our areas. Some of the instructions were familiar as I had followed her ideas for some time. Most are obtainable over time and will be implemented this coming year as we finish our season. My time with Shoshana at ADS, I would rate it First Class!” —Joy Bingham Strimple, Board President

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