I tend to receive many emails with the hope of me writing something on my blog about their service, new book, etc. Most of the time the hopeful content has nothing to do with audience development. Normally I just junk mail most of them. Today, I could not ignore what was in my email box.…
Ooooo! I am excited to share this article with you! Here’s what happened when we asked audiences to set their own ticket prices… ARC is a theatre company that only produces new work. They were having the challenge of building audiences since people were afraid to invest their time and money into seeing something that…
I have often posted about branding yourself properly. Yes, it is best to figure out what makes you unique from every other entity out there. What makes you special? I just read an article that mentioned why theatre is so special, and it had me thinking along the lines of using this type of information…
Yesterday, I posted a guest post about taking into account your audiences’ time. This post was all about creating a shorter door to door time to re-introduce the arts back into people’s lives. Today, I found an article about Binge-Watching Theatre. The first thing I did was do a double take to make sure it…
Again, I am inspired by an article this morning – from the BBC Culture page: Does pop belong to the past? The article ends with: Rock, pop, classical – music is music, and the future is right here. I recall seeing a few articles and performances to showcase what the arts will be like in…
Amy Wratchford, the managing director of the American Shakespeare Center in Staunton,…
I can’t remember the last time I wrote about technology’s creation of global audiences and how this will affect our industry. Today I received another notice from clicking on a New York Times article link: You have reached your 10 article per month limit, subscribe to view. Can you imagine needing to subscribe to all…
I have read all the “Classical Music, Dead or Alive?” articles. There was a lively debate last week about it. Actually, this debate has been going on for many years according to this article from the New Yorker: The Fat Lady is Still Singing… As I mentioned in the past, the arts have traditions of…
TGIF! I hope you all have some enjoyable weekend arts events planned. Today has been a whirlwind of activity for me, so I thought I would update you. I started off the day with a mini-podcast after seeing this article: Ticketmaster report: theatre audiences getting younger and more experimental [soundcloud url=”http://api.soundcloud.com/tracks/113822295″ params=”” width=” 100%” height=”166″…
Welcome Wednesday has arrived! I have another special guest blog post to share with you. Today we will be considering personal branding with marketing and theatre strategist, Clay Mabbitt. After reading Clay’s blog Sold Out Run, I found him to be quite thorough when he explores a topic. Personal branding is becoming an extremely important…
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