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If you are not segmenting, you are not doing it right!

Posted On April 25, 2017 By Shoshana

I just received the typical marketing email from an arts center. It had all the upcoming events on one email, and it will take time to sift through it to find what I would like out of this extensive list. It has already been proven, a consumer psychology fact, that too many choices lead a… 

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ADS Founder — Shoshana Fanizza

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Boulder County Arts Alliance

“Shoshana’s orchestration of her workshops is a good demonstration of audience development in action. People mentioned to us they heard from her the next day to thank them for coming. I think that’s an unusual and pleasing post-workshop experience!” —Charlotte LaSasso, Communications Director

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