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Putting the Care into audience development

Posted On September 30, 2010 By Shoshana

I have not posted about the 4th C of audience development in a while which is Care.  In order to build a happy and loyal audience, we need to show that we care about our audience members.  I would like to share a personal story that can relate. My family was one of the families… 

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Audience development – follow up needed for visual artists

Posted On July 22, 2010 By Shoshana

I am back from vacation and have been waiting for the next topic to come to me.  As I was having dinner with a colleague, the discussion turned to the lack of audience development for visual artists, or rather visual artists are not using audience development.  The conversation continued with my thoughts about how visual… 

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Audience development and the name game

Posted On May 25, 2010 By Shoshana

Name (from dictionary.com): –noun 1.a word or a combination of words by which a person, place, or thing, a body or class, or any object of thought is designated, called, or known. When we are born, one of the first tasks of a parent is to name their newborn.  Parents usually put much consideration into… 

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Thankful YouTubes are good audience development

Posted On December 2, 2009 By Shoshana

I missed posting my Thanksgiving YouTube picks this year, but better late than never.  Being thankful and giving thanks to your patrons, donors,  sponsors, subscribers, volunteers is a great way to continue building relationships.  I found some fun ways that arts organizations used YouTube to thank their supporters.  Enjoy! Anaheim Ballet: We’re Thankful! (One Year)… 

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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