In my area, it is Open Studios time. These are events where artists open up their home studios to invite visitors to get to know them and to see their art that is for sale. I go to this event almost every year to visit some of my favorite artists in the area. I…
Lately I have been reading Seth Godin’s blog which is mainly about being honest with yourself so you can run your business more openly and directly (and you will reap the benefits). At least, this is the message that keeps coming to me each time I read one of his posts. He also is a…
In terms of good audience development, building relationships with your patrons is key. However, time and time again I see many artists and arts organizations forget to spend time on and with their most valuable patrons. We seem to be doing business backwards. We reward our newcomers with discounts and extra attention and the only…
Sometimes it is good to take time off, step away from the day to day in order to get a fresh perspective. After a few days away, I have a few thoughts to share about obtaining new audiences. These are thoughts in no particular order with hopes to open much more conversation. If we would…
I have been a little quiet this week due to needing to catch up from my Las Vegas extended weekend trip. I have blogged in the past about how the lessons are all around us, and while I was in Vegas, there were definite lessons that presented themselves for me to learn from. Here are…
Remember the days when you had to go to the box office to purchase a ticket and speak to a person that was a part of the organization? Or remember purchasing art from the artist directly instead of online at Etsy? I’m not knocking the new services that we have that provide a quick and…
Today I came across this article: Fund for the Arts ponders new ways, director in post-Allan Cowen era It was a very open and honest article about mistakes that have been made and the consequences that resulted from these mistakes. If arts organizations want to not only survive, but thrive, we need to point out…
Today I am happy to present our first guest blogger, David Zoltan. After seeing a few articles about treating your donors well, I thought it was time to chime in with a blog entry to highlight what not to do when relating with your donors. Please enjoy the following blog, our first in many guest…
I have been missing in action the past week in order to work on a project near and dear to my heart. I have been seeing a need for an audience development for the arts conference, a place to actually learn a few of the ins and outs while being able to exchange ideas with…
In order to make my “Best of” list of advice a top 10 list, there are three more main points to make. Drum roll please! 8. Deliver impeccable customer service! I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will…
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