Dear classical music musicians and agents, Hello! I have been a promoter of classical music since 1997, and at first, during those times, what we had in terms of content for marketing was fine. However, times have changed. Our world is filled with events that compete for attention. On a given night, you can have…
There is a competition going on for $7,000 in my area. Twenty-nine non-profit organizations have been chosen, and the rules are that people can vote for you once a day until November 10th. Guess who is in the lead? A community choir organization! They are leading by 700 something votes. I have noticed over the…
Happy Halloween! I usually post Halloween YouTubes, but this day, I wanted to haunt you with a thought. As you may know, now is an excellent time of the year for planning for the future. It is a great time to evaluate and make changes for 2017. It is a good time to discover new ideas…
As you may already know, selling an event is becoming more challenging, especially when people rely on the marketing staff alone to get the work done. It has been proven for many events that when there is a team mentality, events sell out more often and houses become more frequently full. In order to create the…
I hope you had a good weekend! I went sailing on Saturday. I had no idea how much concentration is required for do-it-yourself sailing. It was just the two of us. We had to put up the mast and get the boat to the dock. I didn’t have the strength to help him lock in…
I am slowly resurfacing with hopes that a new direction will be firmly formed in the next couple of months. As I mentioned before, I am speaking with a variety of people to gain perspective, and I thank each and every person that has taken the time to talk with me. During a few of…
I remember going through one round of union negotiations that was as nail biting as the ones I am seeing in the news about the Atlanta Symphony. We didn’t know if we would be able to have a full season. Cuts were on the table. And, this was during the season, not before it, so…
ADS Founder — Shoshana Fanizza
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