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Posted On June 16, 2014 By Shoshana

I woke up this morning with a thought about audience development.  This is not uncommon, but today’s thought is shareable. Why do we keep insisting that the audiences come to us?  And, because of this mentality, many of us are in artscentric circles with no real communication and relationships with people outside of the arts… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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