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Pay What You Decide programs may really pay off!

Posted On July 10, 2015 By Shoshana

Ooooo! I am excited to share this article with you!  Here’s what happened when we asked audiences to set their own ticket prices… ARC is a theatre company that only produces new work. They were having the challenge of building audiences since people were afraid to invest their time and money into seeing something that… 

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Random thoughts on audience development – going bold edition

Posted On May 1, 2014 By Shoshana

There were so many ARTicles to comment on, I have decided to do yet another random post.  Let’s get right to it: The Colorado Symphony Orchestra is doing a series of “High Notes” concerts or Bring Your Own Weed.  With the legalization of marijuana for recreational purposes, this opened a brand new set of opportunities… 

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ADS Founder — Shoshana Fanizza

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