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Great idea for audience development for symphony orchestras!

Posted On March 27, 2009 By Shoshana

Springfield Symphony offering free ringtones Now you can get short clips of the orchestra in concert on its Web site By Andrew McGinn, Staff Writer SPRINGFIELD — Beethoven’s ninth has finally caught up to “I Kissed a Girl” and the “Super Mario Brothers” theme. It’s now a ringtone — brought to you by an unlikely… 

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Collaborating in tough times brings an audience development bonus!

Posted On February 16, 2009 By Shoshana

Today I saw a collaboration in the news that was very encouraging.  There have been so many “tough times” articles, and I was very happy to see two arts organizations decide to team up to brave the economic storm together. Jersey Symphony, Opera NJ team up in hard times by Peggy McGlone/The Star-Ledger Monday February… 

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YouTube to bring in a new audience for classical music?

Posted On December 12, 2008 By Shoshana

Today I caught wind of the first ever YouTube Symphony. What an amazing concept! “We invite musicians from around the world to audition for the YouTube Symphony Orchestra. Your video entries will be combined into the first ever collaborative virtual performance, and the world will select the best of you to perform at New York… 

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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