I am working on several evaluations for various arts organizations around the country, and what I am finding out is that some of us know our basic demographics of our audiences, but most of us do not know about the psychographics. psy·cho·graph·ics ˌsīkōˈɡrafiks/ noun noun: psychographics the study and classification of people according to their attitudes,…
This will be a quick one this morning. Another survey crossed my desk today. Again, the highest percentage of how they heard about the event was Word of Mouth. When will it sink in? Word of Mouth is all about relationships. The tighter the relationship, the more people trust and take your word as gold.…
ADS Founder — Shoshana Fanizza
Tip Jar
Purchase Our Books!
