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Psychographics are more important!

Posted On August 22, 2017 By Shoshana

I am working on several evaluations for various arts organizations around the country, and what I am finding out is that some of us know our basic demographics of our audiences, but most of us do not know about the psychographics. psy·cho·graph·ics ˌsīkōˈɡrafiks/ noun noun: psychographics the study and classification of people according to their attitudes,… 

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Broken Record – Word of Mouth

Posted On July 7, 2015 By Shoshana

This will be a quick one this morning. Another survey crossed my desk today. Again, the highest percentage of how they heard about the event was Word of Mouth. When will it sink in? Word of Mouth is all about relationships. The tighter the relationship, the more people trust and take your word as gold.… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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