I have often lamented the downfall of Twitter conversation. It used to be that Twitter was filled with @ replies instead of seeing only likes. Even retweets are becoming more rare. So when I saw someone attempting to get a conversation for the arts started again, I wanted to do my part in sharing the…
Happy Friday! This will be a quick one. I have been avoiding setting up an account with the NY Times, which is how they are starting their audience development process of moving the free viewers to paid patrons. After not being able to access several articles, I had to give in. I signed up for…
Hammerly Ceramics Last night I went to a workshop with a ceramic artist as the speaker. Curt Hammerly, of Hammerly Ceramics, has 68K followers on Instagram and counting! Wow! Of course I had to go to see what he would teach us about this platform. I wasn’t surprised about what he said, and it served…
Dear classical music musicians and agents, Hello! I have been a promoter of classical music since 1997, and at first, during those times, what we had in terms of content for marketing was fine. However, times have changed. Our world is filled with events that compete for attention. On a given night, you can have…
Once in a while I happen to catch the Steve Harvey show. Today, he was discussing viral videos with people that have become famous using YouTube. I kid you not, this video is one of the most viral! The panel Steve Harvey assembled talked about what makes a video viral. Here were some of their…
In social media, mainly Facebook, there is the fall off syndrome. If you do not interact with other people’s post (like, comment, share), they will fall off your timeline. Also, if they do not interact with you, you will fall off their timeline. Less people are interacting with each other on social media. Yet, people are…
If you are marketing, marketing, marketing on Twitter, and that is all you are doing, you are not using Twitter correctly. Here are five suggestions to add interest to your Twitter feed for a happier and more loyal audience: Retweet interesting content that is relevant. Don’t just retweet someone’s “testimonial,” comment back to the person in the…
#30DayArts! I have been thinking about doing a 30 Day challenge again, starting today, May 1. It would be fun if more people would join me. For the next 30 days, I will be looking for arts marketing and audience development that inspires. I mainly keep my eye out most of the time, but this…
Please welcome to the ADS Podcast, Drew McManus! Drew is one of…
The deer like our property a lot! I have several pics of deer coming around our property for a little nibble of food or a shady spot to rest. We love the company they provide, and it boosts our spirits that we provided an atmosphere that they like a lot. What do does have to…
ADS Founder — Shoshana Fanizza
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