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Trickle down theory for the arts?

Posted On October 8, 2014 By Shoshana

The Wallace Foundation’s current audience development initiative is floating around the arts world these days.  They will be providing funding for supporting an additional “up to 25 performing and visual arts organizations to the tune of $40 million over a six-year period.” The NPQ did a write-up recently: Infographic: Nine Effective Practices for Building Audiences for… 

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A solution to founder’s syndrome – asking for support

Posted On July 31, 2014 By Shoshana

I have been waiting to be struck by inspiration.  Today I have thoughts about smaller organizations and individual artists and their particular growing pains for asking for support.  The biggest challenge I am seeing is the fact that the founder(s), or individual artists, are so tied to the arts business, they feel that they are… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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