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Deciding on a new path for audience development

Posted On August 25, 2016 By Shoshana

After 5 months of working for an exclusive client, I am again at a crossroads. I started Audience Development Specialists in 2008 and have been plugging along ever since to get the word out. Since then, the collective voice for audience development has grown bigger, and it is now a part of our every day… 

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Scott Harrison of the Detroit Symphony Orchestra chats about their webcasts

Posted On July 11, 2014 By Shoshana

Scott Harrison, executive director of board engagement & strategy and executive producer… 

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Partnering with PBS – a conversation with Amy Wratchford of American Shakespeare Center

Posted On March 27, 2014 By Shoshana

Amy Wratchford, the managing director of the American Shakespeare Center in Staunton,… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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