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Important – Above the fold is gold!

Posted On January 29, 2021 By Shoshana

The concept of above the fold should translate to promotion and especially social media. I have a good example for you this morning. Facebook has rolled out another version of Events. If you do not use their ticketing system, they only give you the choice to have the price of the event be free. This… 

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Press releases the audience development way – Part 2

Posted On January 26, 2016 By Shoshana

You might recall my post about doing press releases the audience development way. This past week, I have been on the receiving end of press releases and guest blog requests, and my message is ringing truer than ever! I applaud the efforts of the individual emails I am receiving, however, a few of these inquiries do not… 

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ADS Founder — Shoshana Fanizza

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Jim Adolf

“Thanks so much Shoshana. Thank you for all that you’ve done for the Theater Project – your work with us paid off tremendously, and we really are grateful. We feel like we grew a lot last year, and have a solid platform to grow even more in the coming years – that is extremely important for us as we look toward our 50th anniversary (and beyond!).” —Jim Adolf, Board President of The Theater Project (Brunswick, ME)

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