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ADS Podcast: Barriers to attendance with Ron Evans

Posted On June 29, 2017 By Shoshana

It’s here! Today we are welcoming Ron Evans from Group of Minds… 

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Audience Development, Groupons and other promo platforms: #auddev chat transcript for 7/28 Noon ET

Posted On July 28, 2011 By Shoshana

Today we had another installment of #auddev chat on twitter.  We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host.  Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online… 

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Audience development and pricing

Posted On October 6, 2010 By Shoshana

I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience.  Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase).  Also, Groupons or Living Social, or coupon sales have been discussed.  Both options can build “butts in seats,” but do they… 

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ADS Founder — Shoshana Fanizza

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Richard Turbiak

“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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