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Slippery Slope Backwards for audience development

Posted On December 29, 2020 By Shoshana

I have noticed that time savers like eBlasts are still all the rage. We attempt to target as much as we can. However, I see the slippery slope backwards for audience development. We are supposed to be building relationships, not treating a block of people the same. We may have smaller blocks, but we are… 

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ADS Founder — Shoshana Fanizza

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Portland Piano International

“Shoshana led our board in a terrific two-hour workshop on the value of Audience Development. The presentation was tremendously helpful to us in defining our audience and has been a major influence in how we relate to our patrons. I’m convinced that our evolving work in Audience Development will lead to stronger relationships with our patrons.” —Harold Gray, Artistic Director

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