There were two articles that have me thinking more this morning. The first one, Hidden costs of free tickets by Deborah Stone. Giving away freebies may not be the best way to grow your audiences but how do you set the right discount? UK Arts economist Tim Baker told arts marketing professionals at the Australia…
Welcome Wednesday has arrived! I have another special guest blog post to share with you. Today we will be considering personal branding with marketing and theatre strategist, Clay Mabbitt. After reading Clay’s blog Sold Out Run, I found him to be quite thorough when he explores a topic. Personal branding is becoming an extremely important…
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