An article hit me in the face this morning. Wham! Arts: Misreading the declining audience problem I needed it too. Despite all the attempts to change the experiences to fit new audiences’ preferences, we do have an underlying problem that we should be focusing on. Here are a few quotes from this article: With the…
Do you want to get a good lather going for audience development? I know you have heard me mention outreach before, but I’m not sure everyone has taken action. There are two ways to develop an audience. You can throw tons of money into marketing efforts, and if you have the tons of money to…
I wanted to expand a little bit on my idea that I had last week during the impromptu twitter chat on this topic. Basically we were chatting about outreach (putting yourself out there) for audience development, and I had this thought: I think a major problem we have in the #arts is that we are…
ADS Founder — Shoshana Fanizza
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