I was having a conversation last night with another arts marketer, and he mentioned that he worked for a bigger organization that was not able to work out the new branding due to monetary concerns. I was surprised to hear this. I mainly work with smaller to mid-sized organizations, and in each case of…
Last weekend I had a great time at our regions “World Singing Day” event. I went with a friend who also enjoys singing heartily without batting an eyelash as to who may hear him. A man walked up to him with a flyer. He was from a local barbershop group and invited my friend to…
Happy Monday to you! I have been thinking more about how we debate and argue about terms, buzz words, definitions. I understand we need to dissect at times to figure out what something is made of, yet I’m thinking we are wasting valuable time and energy on the thoughts instead of using this energy for positive…
We have for a long time discussed the big elephant in the room called elitism. The other day I saw another commercial for a pharmaceautical for COPD (chronic obstructive pulmonary disease). Here is an example of these commercials: I put two and two together. The elephant in the room, elitism, is choking the living breath…
I have often posted about branding yourself properly. Yes, it is best to figure out what makes you unique from every other entity out there. What makes you special? I just read an article that mentioned why theatre is so special, and it had me thinking along the lines of using this type of information…
Happy Monday. I had a quick thought regarding connecting the dots for opera. Opera folks, are you connecting with other experiences that are foreign language based? Yes, I am giving away a few of my secrets here to my devoted readers. Whenever I work with an opera company, I research for these types of experiences so…
I had a quick Twitter conversation that led me to posting about how small efforts will add up. I was asked how an indie artist can connect with people more personally due to time constraints. I answered him, by emailing 3 people per day. He responded back that this was doable and he would be…
I had a fantastic coffee session with a new colleague. The conversation we had was about getting to know the community better. In order to do this, it is best to Spring into action by planting seeds and working outside your bubble. We tend to get extremely focused on what is immediately in front of…
Composer, Jeffrey Nytch stopped by the ADS Podcast to discuss how he…
ADS Founder — Shoshana Fanizza
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