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Organic reach is worth reaching for

Posted On April 18, 2016 By Shoshana

Knowing who you reach is better than scattering your message hoping you reach!  I wasn’t expecting to post today, yet I saw a few articles about how social media is dead, or at least a dead-end for organically reaching people. What happened? Well, social media became less social. We keep using it incorrectly, marketing the… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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