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Audience Development, Peter Gabriel and Orchestras

Posted On June 14, 2011 By Shoshana

Last night I went to see one of my favorite artists, Peter Gabriel.  He is right up there with the Beatles, Sting/The Police, and all my favorite classical music composers.  For this concert tour, Peter Gabriel was being backed by his own orchestra, the New Blood orchestra.  He chose particular songs to have arranged (brilliantly,… 

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Audience Development and Classical Music concerts for newbies

Posted On May 10, 2011 By Shoshana

I had a major thought today after reading another article about a symphony performing a free classical music concert mainly for audience development purposes.  The repertoire selected was the same old type of list: Barber of Seville, some poppy selections from South Pacific, some light operetta favorites.  Throw in pieces from Fantasia and it’s a… 

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Audience development and the passion behind the arts

Posted On June 10, 2010 By Shoshana

This morning, I blog to you about something personal, as me, Shoshana, not as ADS.  While scanning articles this morning, I fell upon a delightfully charming concept in the The Atlantic: How to Listen to Classical Music, and Enjoy It This is the second post in a series by Benjamin F. Carlson. I can tell… 

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The 2009 Audience Development Specialists Tweets Awards!

Posted On February 26, 2010 By Shoshana

It’s Friday, and it’s time to announce the winners for all the categories of  The 2009 Audience Development Specialists Tweets Awards! Most Interesting Venues The nominees are: Keeping artists in the Loop Creative Showcase | Pop-Up Art program turns vacant buildings into galleries http://bit.ly/4DVbs8 The Chicago Loop Alliance plays matchmaker with artists and landlords to… 

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Audience Development and the symphony orchestra-do you really want GenX?

Posted On July 8, 2009 By Shoshana

This morning my thoughts are on the symphony orchestra, the musicians and the audience.  I recently went to a CMF concert where the musicians were mainly GenX’ers (27-43), but the audience was still mainly Baby Boomer and Silent generation (44+).  Why is it that orchestra’s seem to have no problems with refilling the performer seats,… 

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Great idea for audience development for symphony orchestras!

Posted On March 27, 2009 By Shoshana

Springfield Symphony offering free ringtones Now you can get short clips of the orchestra in concert on its Web site By Andrew McGinn, Staff Writer SPRINGFIELD — Beethoven’s ninth has finally caught up to “I Kissed a Girl” and the “Super Mario Brothers” theme. It’s now a ringtone — brought to you by an unlikely… 

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Collaborating in tough times brings an audience development bonus!

Posted On February 16, 2009 By Shoshana

Today I saw a collaboration in the news that was very encouraging.  There have been so many “tough times” articles, and I was very happy to see two arts organizations decide to team up to brave the economic storm together. Jersey Symphony, Opera NJ team up in hard times by Peggy McGlone/The Star-Ledger Monday February… 

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YouTube to bring in a new audience for classical music?

Posted On December 12, 2008 By Shoshana

Today I caught wind of the first ever YouTube Symphony. What an amazing concept! “We invite musicians from around the world to audition for the YouTube Symphony Orchestra. Your video entries will be combined into the first ever collaborative virtual performance, and the world will select the best of you to perform at New York… 

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“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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