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I need you in my Mozart!

Posted On December 4, 2019 By Shoshana

After months of it sitting in my inbox, I finally got around to sampling the plenary sessions from the League of American Orchestras’ summer conference. I found myself riveted by the Luncheon Plenary Speech by Alex Laing. He was mentioning how his performance would be better if he could look out into the audience and… 

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Herd mentality is not always good for audience building

Posted On January 14, 2015 By Shoshana

I had a conversation with a local colleague yesterday. One of the topics we talked about is the sameness in the arts that was happening and is happening. Let me explain. A while back, I conducted research on orchestra websites. I found that after looking at hundreds of sites, maybe 1 in 8 (or 1… 

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#Auddev chat, June 28, 2013 at Noon ET – Twtr Symphony

Posted On July 1, 2013 By Shoshana

Storify by Shoshana Fanizza Fri, Jun 28 2013 15:20:40 #Auddev chat, June 28, 2013 at Noon ET – Twtr Symphony A chat with Chip Michael, Artistic Director of the Twtr Symphony – an online symphony comprised of musicians from all over the world that connected on Twitter. This is one good example of how you… 

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The changing face of classical music for arts audience development

Posted On January 11, 2013 By Shoshana

Inspired by the article, The changing face of opera, posted in the Oxford University Press’ blog by Meghann Wilhoite, I give you my first mini-podcast for 2013. [soundcloud url=”http://api.soundcloud.com/tracks/74535641″ params=”” width=” 100%” height=”166″ iframe=”true” /] Have a great weekend! Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com “Never treat your… 

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Becoming aware: arts management, classical music, and arts audience development

Posted On October 3, 2012 By Shoshana

Oh dear!  The headlines today were not very encouraging.  More orchestras are locked out, one opera company has to shut down until their bills are paid, and the woe is classical music stories keep popping up too.  Yes, we are in the midst of dealing with changes that have already happened, and the classical music… 

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Good team arts management and audience development can turn it around

Posted On August 27, 2012 By Shoshana

I remember going through one round of union negotiations that was as nail biting as the ones I am seeing in the news about the Atlanta Symphony.  We didn’t know if we would be able to have a full season.  Cuts were on the table.  And, this was during the season, not before it, so… 

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Audience development for orchestras…younger audiences

Posted On June 18, 2012 By Shoshana

[View the story “Audience development for orchestras…younger audiences” on Storify]

Random thoughts on current events: audience development for the arts

Posted On May 23, 2012 By Shoshana

Our next guest blog will be next Wednesday.  Today I have a few random thoughts due to current events this week.  This week we have seen the GM over at the Metropolitan Opera hiss at another review outlet, we have seen a major consultant for our industry disregard the rule of confidentiality when posting on… 

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Audience development and parking…

Posted On November 2, 2011 By Shoshana

There has been talk around the twittersphere about the importance of parking for audience development.  One of the biggest reasons why patrons do not come back is not quality or programming, but parking!  Costs are also a factor.  How can this be? The discussion started via an article that is being sent around: How Symphonies… 

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Bigger arts organizations and audience development

Posted On October 3, 2011 By Shoshana

I have seen two more news stories about symphony orchestras going bankrupt.  What in the world is happening?  We could say this is a case of audiences no longer relating to these bigger organizations and how they function and present their art.  Times are changing and the ways that audiences want to participate and become… 

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“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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