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10 ways to join the club for better arts audience development

Posted On July 16, 2012 By Shoshana

Last week I was on a family vacation at a club resort in Wyoming.  It was an inexpensive way to have a staycation since it was only 3 hours away.  During my time there, I was witnessing all the different tricks of the trade they used to make their guests feel special.  Here is a… 

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Slowing down is good audience development

Posted On August 19, 2011 By Shoshana

I wanted to share a quick thought about slowing down.  I myself need to slow down.  When we get caught up in the speed of technology, mistakes are likely to be made.  Technology is a gift to help us get more done in less time, but sometimes we might end up cutting corners to the… 

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Audience Development and Old Fashioned Customer Service

Posted On May 3, 2011 By Shoshana

Remember the days when you had to go to the box office to purchase a ticket and speak to a person that was a part of the organization?  Or remember purchasing art from the artist directly instead of online at Etsy? I’m not knocking the new services that we have that provide a quick and… 

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ADS Founder — Shoshana Fanizza

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Virtuoso Voices

“We had an enormously productive session with Shoshana Fanizza of Audience Development Specialists, discussing both long and short term strategies for marketing, outreach and audience development. In addition to recommending several new strategies, which we plan to incorporate into our marketing and outreach efforts, she showed us ways to refine and enhance what’s already working so that it will reach even further. Shoshana is knowledgeable, prepared and a total professional. We won’t hesitate to call on her again.” —David Srebnik and Cynthia May Listener Directed Productions, Inc – producer of Virtuoso Voices

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