Is it possible to experiment with new programs and stay on brand at the same time? If you know who your existing and potential audiences are, yes you can. I have been working with a few organizations that are attempting to build new audiences with new programs. Sometimes I get the call too late to…
I wanted to wish you, dear reader, Happy New Year! I hope our year is filled with happy and loyal audiences. For 2014, I have a few things planned that I would like to share with you: Tip of the Week Club is open for joining! When you join, you will receive a tip a…
ADS Founder — Shoshana Fanizza
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