We are leading up to the Classical Music Webinar on Friday! Today we have a guest post by Catherine Starek. Catherine is a graduate student with the desire to promote the arts to younger audiences. She came across a particular type of program, symphonic photochoreography, that is being used by some orchestras with great results. …
I hope you had a nice weekend! After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary. It’s Wednesday, and I have a guest blog post for you as promised. Today, my friend and colleague, Howard Seth Cohen, submitted a post about…
I haven’t been online that much this weekend. I needed some time away to recharge my batteries (as well as the batteries of all my iStuff). Today, I was looking at ARTicles and discovered that our Mahlerfest happened this weekend. I had no idea! I knew that this local festival was in May, but I…
TGIF! Today, I wanted to alert you of an idea from Audiences NI (North Ireland). They have sent me the information on their latest audience development program, Test Drive the Arts NI. Straight from their website: Test Drive the Arts NI is an audience development initiative, funded by the Arts Council of Northern Ireland and…
This week I was truly a happy audience development geek when I found Capterra’s ticket software filter. If you are looking for a ticketing solution, this filter is the best for discovering what you can get for your budget. Instead of being caught up in the better marketing of some companies, you can now compare…
Let’s pretend it is Welcome Wednesday just for this moment. Due to my workload, I was not able to post my guest blog that was scheduled. On Monday I found the following article: Portland introduces new diversity goals for local arts and culture groups seeking public funds http://bit.ly/zgoefv. This article has caused a bit of…
I invited Connie Rhind Robey an arts marketing consultant in Washington, DC and Amy Higgins who is on the board with San Francisco Opera’s Bravo Club (a group of young professionals) to co-host today’s #auddev chat. We discussed building younger audiences. The agenda was set for discussing: Definition of younger audiences – how do you define…
Every once in a while, I seem to need to ramble about a topic that has popped up in my head with aspirations to be explored more. Today, I have been thinking about relevancy. When we think about the products we buy, they need to be relevant to our lives or we will not purchase…
Today I happened to come across this article: The Lesson Of Britten’s ‘War Requiem’: Don’t Underestimate Younger Audiences Basically, this article talks about how an instructor gave her students a challenging piece of music to listen to, Britten’s “War Requiem,” but found ways that the kids could relate to it so they could find meaning…
I had a major thought today after reading another article about a symphony performing a free classical music concert mainly for audience development purposes. The repertoire selected was the same old type of list: Barber of Seville, some poppy selections from South Pacific, some light operetta favorites. Throw in pieces from Fantasia and it’s a…
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