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What is special about your art can help with audience development!

Posted On April 3, 2015 By Shoshana

  I have often posted about branding yourself properly. Yes, it is best to figure out what makes you unique from every other entity out there. What makes you special? I just read an article that mentioned why theatre is so special, and it had me thinking along the lines of using this type of information… 

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Building audiences using top 5 connecting the dots

Posted On February 21, 2014 By Shoshana

I have written a few posts about connecting the dots.  If you missed these posts, simply put, it is a matter of creating programs based on relevancy of what is already happening in our world.  You connect yourself to something bigger that is already making an impact or is currently popular. Today, I was thinking… 

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#MuseumOlympics and grassroots Arts Audience Development

Posted On August 3, 2012 By Shoshana

I am so excited to see the #MuseumOlympics on Twitter, and it is trending too!  It’s been a while since I have seen some grassroots action on Twitter from the museum sector.  The #MuseumOlympics invites museums to “enter” a piece of art or exhibit that has an Olympic theme or feel.  Individuals can get involved… 

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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