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Audience development for the arts – going beyond mass engagement

Posted On April 23, 2012 By Shoshana

I am delighted to see more debates happening in regard to “engaging” with audiences.  Engaging your audience seems to be the catch effort of the day for building audiences.  “You must engage your audience.”  What does this mean exactly? I see efforts for getting the audiences participating more by clapping along to the music, voting… 

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ADS Founder — Shoshana Fanizza

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“Shoshana’s orchestration of her workshops is a good demonstration of audience development in action. People mentioned to us they heard from her the next day to thank them for coming. I think that’s an unusual and pleasing post-workshop experience!” —Charlotte LaSasso, Communications Director

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