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Sliding back to the familiar. Oh dear!

Posted On October 20, 2017 By Shoshana

Fabulous Friday to you! I might create a podcast for these thoughts, but I wanted to share so there is time to simmer before creating further. Learning something new, such as audience development, will take a little more time than what you are familiar with. The good news is, once it is familiar and becomes… 

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Marketing alone does not cut it anymore!

Posted On October 1, 2015 By Shoshana

I won’t name any names, but I know of a few organizations that are only doing the marketing side of promotion. They dotted their i’s and crossed their t’s for purchasing advertising. They promoted their events on social media platforms. They obtained publicity. They sent out a slew of mass marketing emails. Even with all… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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