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Specials for what they buy!

Posted On October 4, 2017 By Shoshana

I received my grocery store coupons in the mail. After signing up for a card, I get bonus points for savings at the gas pump, and I get special coupons on products I already buy every month. Saving money is good*, and the fact they keep track to send coupons for what I like to… 

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Freebies for loyalty

Posted On March 22, 2017 By Shoshana

I was thinking about subscriptions today. Many of us have used the same subscription platform for decades. There has been an attempt to upgrade subscriptions, but I also wanted to throw in my two cents for adding loyalty programs that use free tickets or other freebies as a reward system. Subscriptions give certain benefits, but… 

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ADS Founder — Shoshana Fanizza

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Portland Piano International

“Shoshana led our board in a terrific two-hour workshop on the value of Audience Development. The presentation was tremendously helpful to us in defining our audience and has been a major influence in how we relate to our patrons. I’m convinced that our evolving work in Audience Development will lead to stronger relationships with our patrons.” —Harold Gray, Artistic Director

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