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Audience Development and rewarding your valuable patrons

Posted On July 19, 2011 By Shoshana

In terms of good audience development, building relationships with your patrons is key.  However, time and time again I see many artists and arts organizations forget to spend time on and with their most valuable patrons. We seem to be doing business backwards.  We reward our newcomers with discounts and extra attention and the only… 

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ADS Founder — Shoshana Fanizza

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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