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How to make “free” work now and use the “it” factor later

Posted On June 6, 2013 By Shoshana

There were two articles that have me thinking more this morning.  The first one, Hidden costs of free tickets by Deborah Stone. Giving away freebies may not be the best way to grow your audiences but how do you set the right discount? UK Arts economist Tim Baker told arts marketing professionals at the Australia… 

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“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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