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Audience development: to label or not to label that is the question…

Posted On August 26, 2011 By Shoshana

A few days ago this article started some people discussing the use of labels and whether or not categorizing is the way to go if you want to reach a more diverse audience: Novelist Sapphire complains of ‘very real’ racism in the arts http://bit.ly/n8AX9L In this case, the placement of your product, your novel in… 

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“Boulder County Arts Alliance hired Shoshana to present a series of workshops. They were fabulous! Very well received and packed with useful and new information. The best part was I have been able to apply Shoshana's methods with very positive results. If increasing your audience is your goal, there's no question Shoshana will make it happen.” —Charlotte LaSasso, Executive Director of Boulder County Arts Alliance

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