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Audience development: to label or not to label that is the question…

Posted On August 26, 2011 By Shoshana

A few days ago this article started some people discussing the use of labels and whether or not categorizing is the way to go if you want to reach a more diverse audience: Novelist Sapphire complains of ‘very real’ racism in the arts http://bit.ly/n8AX9L In this case, the placement of your product, your novel in… 

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ADS Founder — Shoshana Fanizza

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“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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