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Time to get your branding fit for audience building!

Posted On January 12, 2018 By Shoshana

This morning as I consumed my breakfast, a commercial came on for Orangetheory Fitness. Being a marketing mind that is always evaluating, this commercial was branded in a way that was not meant for me. Here is the commercial: I found the images of “beautiful people” working out on a rat race of high tech… 

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Connect again for audience building

Posted On May 23, 2014 By Shoshana

As mentioned, I wanted to give you a list of ways you can reconnect with people.  Evaluate what you are doing to attempt to build an audience and the items that are not working, kick to the curb and adopt some of these approaches instead: Follow up with ticket buyers before the show and offer… 

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ADS Founder — Shoshana Fanizza

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Jim Adolf

“Thanks so much Shoshana. Thank you for all that you’ve done for the Theater Project – your work with us paid off tremendously, and we really are grateful. We feel like we grew a lot last year, and have a solid platform to grow even more in the coming years – that is extremely important for us as we look toward our 50th anniversary (and beyond!).” —Jim Adolf, Board President of The Theater Project (Brunswick, ME)

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