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Is your bathroom clean?

Posted On January 7, 2019 By Shoshana

Marvelous Monday to you! I often get a laugh when I ask my clients if they have enough bathrooms. Yesterday, while visiting a local restaurant, I noticed how clean their bathroom was, and how that does make a difference to the over all experience. Feel free to giggle, but is your bathroom clean? I am… 

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Soft, soothing music is not good customer service

Posted On July 11, 2017 By Shoshana

Canon and Gigue in D major (Flute quartet arr.) – Pachelbel/Steven David Tung – Creative Commons – Musopen I spent a long time on the phone with a particular service provider. I was handed off to three different people and none of them were understanding my request. During each time I was put on hold,… 

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A good example of going the extra mile

Posted On May 8, 2016 By Shoshana

I am still processing my experience at the Colorado Creative Industries Summit, and instead, I would like to share a really good example of going the extra mile. I have often commented that it is best to go the extra mile for your audience members and donors when the occasion calls for something extra. This… 

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Receiving feedback

Posted On December 2, 2014 By Shoshana

I have a quick thought for today.  How do you respond when you receive feedback?  Do you thank someone for taking the time to email you a comment?  Do you simply roll your eyes and forget to comment back?  Do you email back with a defense such as “we do it this way because…”  Or,… 

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ADS Founder — Shoshana Fanizza

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Portland Piano International

“Shoshana led our board in a terrific two-hour workshop on the value of Audience Development. The presentation was tremendously helpful to us in defining our audience and has been a major influence in how we relate to our patrons. I’m convinced that our evolving work in Audience Development will lead to stronger relationships with our patrons.” —Harold Gray, Artistic Director

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