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Guest Post: How not to hog your audiences’ time

Posted On March 10, 2015 By Shoshana

Since it is my birthday today, I have a special guest post to share with you. My friend and colleague, Conductor and Composer Stephen P. Brown, is also someone who is constantly thinking about audience development, especially for the classical music sector. He firmly believes that if we make changes to how we communicate and… 

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What would it look like for audience building?

Posted On October 9, 2014 By Shoshana

Again, I am inspired by an article this morning – from the BBC Culture page: Does pop belong to the past? The article ends with: Rock, pop, classical – music is music, and the future is right here. I recall seeing a few articles and performances to showcase what the arts will be like in… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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