Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
Name (from dictionary.com): –noun 1.a word or a combination of words by which a person, place, or thing, a body or class, or any object of thought is designated, called, or known. When we are born, one of the first tasks of a parent is to name their newborn. Parents usually put much consideration into…
I have been hearing a variety of excuses why some organizations and artists are not using audience development. In this blog, I would like to take the time to provide answers for the top three excuses. 1. I am an individual artist so I do not need audience development. Audience development is for anyone and…
I had the pleasure of meeting in person one of my twitter friends, Misha Penton, during her visit to Boulder, CO this week. Misha is a mezzo soprano from Houston, TX that formed her own “Opera, Classical Vocal Music & Multidisciplinary Performance Arts” ensemble company. This mouthful became Divergence Vocal Theater. After many tweeted conversations…
Today I have been thinking about the current situation for the arts. There have been many funding cuts and many organizations that are sinking or have gone under. However, I have also seen the flip-side. There are organizations that are thriving in this economy. I hear about their sold out shows, their successful fundraisers. So…
Just a quick thought today. I’ve been thinking about how artists and arts organizations undervalue themselves each time they feel funny about asking for support from their patrons. “I don’t want to bother people,” said one of my clients. “I feel strange asking for money,” said another. Asking for support may not be your forte,…
Dear Arts Community, I am straying from my regularly scheduled format to let you know about a great audience development resource. It’s an audience development resource that has been around for almost 2 years, has been in the arts management business for over a decade, and has been in the non-profit trenches for over 15…
Happy Monday! This will need to be a quick one due to a great deal of audience development work needing to be done today. Last week I was asked to look over a client’s set of donation ask letters for their annual fund drive. One letter was for individual support and one was for corporate…
Last night I went to bed thinking about audience development, and I woke up thinking about it. I seem to be eating, sleeping and focusing my life around audience development (as my fiance pointed out). However, I feel that not many people know what audience development really is. And since people do not know what…
Yesterday I wrote an article about our local production of The Secret Garden. The Parlando School for the Arts was savvy enough to use all 4 C’s in order to sell out the majority of their shows (on their way to a complete sell out). Click here for all the details. If you don’t know…
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