Colorado Gives Day 2019 came and went. As I mentioned before, there is audience development to consider if you want more loyal donors. This year I was selective even more so than before. The times are forcing people to be particularly careful with their money. This means that the relationships with people are even more…
Today I was attempting to find a last minute birthday gift. I thought it would be good to donate in their honor to an organization that the person cared about. In my search, to my dismay, I went through several organizations. I finally found one that had the convenience of a tribute donation. If you…
I came across a motherload of digital fundraising infographics via William Deckers’ Digital Fundraising Pinterest board. What I am seeing that we can no longer ignore is the majority of people surveyed participate in online activities. Here’s an infographic that demonstrates: At this point in time, the majority of fundraising is still done via offline…
#Auddev chat 2/14, Noon ET – Loving Your Donors On Thursday we had an hour long chat with fundraising coach, Marc A. Pitman, on how we can show our appreciation for our donors and supporters. Please do click on the link above for new ideas and thought provoking conversation! Have a super weekend! -Shoshana
Some of you may know that one of my cats is very ill. I have been back and forth to the vet many times in the past two weeks. Both me and my cat are tired of the whole thing. During the process, I realized that I am incorporating much of the advice I give…
As reiterated at NAMPC, putting fun back into your audience development and marketing is important. It is also a great way to run a fundraising campaign. Is it simply a coincidence that “fun” is a big part of the word “fundraising?” I often have wondered about this. Since it is the time for the majority…
I have noticed that when I post tweets about arts organizations that are going bankrupt, I always tag it #auddev needed. I know some people are questioning this and feel it better to attribute the downfall of these organizations to simply bad management. Why would I continue to shout out about audience development? To me,…
Today I do not have a guest blogger planned. I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order). Let this serve as a summary of blog posts from past and future. Audience development is hard work. …
Last Friday I blogged about some of the reasons why arts organizations succeed and some reasons why they are failing. I hinted at the big elephant in the room, but for this Monday Moment, I will come out and declare it! One of the biggest reasons arts organizations are failing is due to the feelings…
Today for my guest blog post, I came across a post with some interesting information about the future of crowdfunding. Enjoy! *************************************************************** Crowdfunding by Grace Williams April 23, 2012 I read an article by Craig Newman on Crowdfunding this week. Before I read this article, I was not really familiar with the term “crowdfunding.” I…
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