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Tribute donations for building your donation base

Posted On March 24, 2014 By Shoshana

Today I was attempting to find a last minute birthday gift.  I thought it would be good to donate in their honor to an organization that the person cared about.  In my search, to my dismay, I went through several organizations.  I finally found one that had the convenience of a tribute donation. If you… 

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#Auddev chat 2/14, Noon ET – Loving Your Donors

Posted On February 15, 2013 By Shoshana

#Auddev chat 2/14, Noon ET – Loving Your Donors On Thursday we had an hour long chat with fundraising coach, Marc A. Pitman, on how we can show our appreciation for our donors and supporters.  Please do click on the link above for new ideas and thought provoking conversation! Have a super weekend! -Shoshana

Top 5 FUNdraising campaign tips for audience development for the arts

Posted On November 27, 2012 By Shoshana

As reiterated at NAMPC, putting fun back into your audience development and marketing is important.  It is also a great way to run a fundraising campaign.  Is it simply a coincidence that “fun” is a big part of the word “fundraising?”  I often have wondered about this. Since it is the time for the majority… 

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Is audience development for the arts the answer?

Posted On May 10, 2012 By Shoshana

I have noticed that when I post tweets about arts organizations that are going bankrupt, I always tag it #auddev needed.  I know some people are questioning this and feel it better to attribute the downfall of these organizations to simply bad management.  Why would I continue to shout out about audience development? To me,… 

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Random audience development for the arts thoughts (and questions)

Posted On May 2, 2012 By Shoshana

Today I do not have a guest blogger planned.  I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order).  Let this serve as a summary of blog posts from past and future. Audience development is hard work. … 

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Audience Development for the Arts & the future of crowdfunding

Posted On April 25, 2012 By Shoshana

Today for my guest blog post, I came across a post with some interesting information about the future of crowdfunding. Enjoy! *************************************************************** Crowdfunding by Grace Williams April 23, 2012 I read an article by Craig Newman on Crowdfunding this week. Before I read this article, I was not really familiar with the term “crowdfunding.” I… 

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#NAMPC National Arts Marketing Project Conference – Winning Audiences – Final Day

Posted On November 17, 2011 By Shoshana

After practically no sleep, I was still excited about the last day.  This was the day I was scheduled to present! 8:45 Engaging Audiences through Collaboration and Innovation I had a great team to work with.  Our moderator was Kory Kelly, Director of Marketing & Communications at Actors Theatre of Louisville.  Also presenting with me… 

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Choosing the right Crowdfunding is good Audience Development

Posted On June 2, 2011 By Shoshana

Crowdfunding has become a viable resource for raising the funds that you need as an artist and arts organization for your particular projects.  It is also a great audience development tool.  With crowdfunding, you are asking for support from your audience, and it is a great way to find out who in your audience is… 

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Announcing Audience Development Media – ADS and Rosebrook Classical partner

Posted On June 1, 2011 By Shoshana

After several conversations with David Weuste of Rosebrook Classical and seeing the work that we both have accomplished, we realized that a partnership would be a fantastic addition for both of us. Rosebrook Classical offers services that support artists and arts organizations in setting up anything and everything involved in social and digital media.  David… 

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Audience development – lessons to be learned

Posted On March 23, 2011 By Shoshana

Today I came across this article: Fund for the Arts ponders new ways, director in post-Allan Cowen era It was a very open and honest article about mistakes that have been made and the consequences that resulted from these mistakes.  If arts organizations want to not only survive, but thrive, we need to point out… 

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Charlotte LaSasso

“Boulder County Arts Alliance hired Shoshana to present a series of workshops. They were fabulous! Very well received and packed with useful and new information. The best part was I have been able to apply Shoshana's methods with very positive results. If increasing your audience is your goal, there's no question Shoshana will make it happen.” —Charlotte LaSasso, Executive Director of Boulder County Arts Alliance

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