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Giving a Give Program a try

Posted On September 27, 2013 By Shoshana

Happy Friday!  We made it!  Today I am more in a solution mode than thought mode.  Thank goodness!  My last post was about burn out and what to do about it.  I have been thinking about the “free” economy and what it is doing to us collectively. We all like free, and we all seek… 

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How to make “free” work now and use the “it” factor later

Posted On June 6, 2013 By Shoshana

There were two articles that have me thinking more this morning.  The first one, Hidden costs of free tickets by Deborah Stone. Giving away freebies may not be the best way to grow your audiences but how do you set the right discount? UK Arts economist Tim Baker told arts marketing professionals at the Australia… 

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“Free” for arts audience development

Posted On February 20, 2013 By Shoshana

Leave it to Seth Godin to send a whammy to my inbox this morning.  It was a real doozy for me since it hit too close to home for comfort.  As you know, dear reader, I have been contemplating how to get myself to the next level for some time now. I know what I… 

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ADS Founder — Shoshana Fanizza

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Colleen Tucker

“As an individual fine artist, the Audience Development workshop helped me take a hard look at how to reach people and how to keep them engaged. Performing artists have a built in "paying audience" which may be obvious but for me I have to generate my patrons one at a time. Finding a way to interest people in my art is a full time job; I found helpful tools that I had not considered during the workshop.” —Colleen Tucker, Pastel artist

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