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Audience development and the fear of working and of working together

Posted On April 21, 2011 By Shoshana

I’m starting to see some discussion about why arts organizations are failing.  Some people are pointing to transparency issues, or rather that the organizations have not been transparent enough so their patrons know the truth about their financial situations.  Others are pointing fingers at their board and management staff  for not stepping up to make… 

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ADS Founder — Shoshana Fanizza

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“We had an enormously productive session with Shoshana Fanizza of Audience Development Specialists, discussing both long and short term strategies for marketing, outreach and audience development. In addition to recommending several new strategies, which we plan to incorporate into our marketing and outreach efforts, she showed us ways to refine and enhance what’s already working so that it will reach even further. Shoshana is knowledgeable, prepared and a total professional. We won’t hesitate to call on her again.” —David Srebnik and Cynthia May Listener Directed Productions, Inc – producer of Virtuoso Voices

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