A quick post today to get perspective. I deleted several eBlast newsletters today. Some were from arts organizations I know. Some were from people I know. If it isn’t relevant enough to me, or I simply do not have time, I will delete. What is really needed is content that speaks to the person you…
I just received the typical marketing email from an arts center. It had all the upcoming events on one email, and it will take time to sift through it to find what I would like out of this extensive list. It has already been proven, a consumer psychology fact, that too many choices lead a…
This will be a quick one this morning. I received a marketing email for a concert. It said: “Join us for a night of unforgettable music the entire family will enjoy.” Everyone uses this language, which is why it is getting easy to ignore. If it didn’t spark an idea for this blog post, I…
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